What is the “He Gets Us” campaign?

by Sandy Simpson, ACT



There is a new campaign called “He Gets Us” presenting a false Jesus.  It is funded to the tune of $1 billion and promotes a “Woke” Jesus.  A $20 million ad buy will be spent on ads during the Superbowl. #0


Following the money and backers leads to organizations such as Servant Christian Foundation #1, whose donors remain anonymous.  However, this organization’s website is linked to The Church of the Servant #2 and The Seattle School of Theology & Psychology #3. 


Marketing firm Haven conceptualized and crafted the non-denomination campaign, and popular ministry partner Gloo, which uses data to help Churches grow and develop receivables, supported the campaign, ensuring partners have the ability to respond to all upcoming inquiries. #4


They promote another “Jesus” focusing on how Jesus was “a marginalized immigrant refugee who was bullied for his empathy.”  They aim to bring a “Jesus” that is tolerant of all human behavior.  Here is a quote from their site:


Have you ever experienced frustration? Sorrow? Temptation? So has Jesus. Jesus understood what life was like for people in his day — especially for the marginalized. He was drawn to those on the fringes because he was one too: An immigrant. Homeless. Arrested. Bullied. Through it all, Jesus welcomed outcasts, stood up for women, hung out with troublemakers, even befriended enemies. He did it because of his radical love, empathy, and acceptance for all of us.  They try to categorize Jesus as some kind of social “activist.”  Jesus invited all to participate in the love, but not everyone was interested. The powerful and the wealthy were often threatened by Jesus’ movement because it always resisted systems of oppression. After all, many benefited from oppressing the poor, the sick, women, and even certain races that Jesus embraced throughout his activism. So, they didn’t just reject his invitation; they killed him for it. #5


In an article by Natasha Crain, she lists “7 things the campaign gets wrong” #6

1)  The fact that Jesus “gets us” stripped from the context of His identity is meaningless.

2)  Jesus is presented as an example, not a Savior.

3)  The campaign’s stated goal is about inspiration, not a saving knowledge of Jesus Christ.

4)  The campaign reinforces the problematic idea that Jesus’s followers have Jesus all wrong.

5)  The campaign reinforces what culture wants to believe about Jesus while leaving out what culture doesn’t want to believe.

6)  The campaign characterizes the so-called culture war in terms of secular social justice rather than underlying worldview differences.

7)  The next steps offered by He Gets Us could lead someone far away from the truth rather than toward it.


The graduate school behind this effort mixes theology with psychology, which is unbiblical.  None of the Emergent church-type principles they teach have anything to do with the theology of Scripture, but ideas from psychology and the New Age.  The emphasis, as it is in the world and false eastern mystical religion, is on improving the self.  The Bible is clear that we already love ourselves to the exclusion of others, and it is the work of the Holy Spirit in the born-again believer to sanctify them so that they no longer practice self-absorbed sin but practice righteousness.


Luke 9:23 And He was saying to them all, “If anyone wants to come after Me, he must deny himself, take up his cross daily, and follow Me.

1 John 3:9 No one who has been born of God practices sin, because His seed remains in him; and he cannot sin continually, because he has been born of God.

Leviticus 19:18 You shall not take vengeance, nor hold any grudge against the sons of your people, but you shall love your neighbor as yourself; I am the Lord.


Here are some of the course descriptions:


Critical Social Theory: Bridging Church & Community

A mid-year and advanced course that examines critical theory, postmodern philosophies, feminist theory, multiculturalism, queer theory, masculinity studies, cultural studies, critical race social theories, and religion.


Human Sexuality

A course designed to ask questions about the nature of biological sexuality, sexual preference, sexual identity, and desire. #7


It is clear from those who back this campaign that their view of Jesus differs from what the Bible records.  The phrase “he gets us” could be true if it were represented in a biblical context highlighting the fact that Jesus came to die in our place to pay the penalty we owe for our sins and sin nature.  He cared enough for us to give His life for those who will believe in Him and commit to Him.  But that is not what this campaign is presenting.  They are trying to present a “Jesus” who is repressed and identifies with the sins of humanity, and so agrees with them.  This Jesus is another Jesus, who is not the Jesus Christ of the written Word.


2 Corinthians 11:4 For if someone comes to you and preaches a Jesus other than the Jesus we preached, or if you receive a different spirit from the Spirit you received, or a different gospel from the one you accepted, you put up with it easily enough.


This “he gets us” Jesus clearly represents a different gospel, and is driven by a different spirit, namely the spirit of antichrist, the weltgeist/world spirit or zeitgeist/spirit of the time.  The devil is the prince of the power of the air till Christ returns to take possession of what belongs to Him, and is busy setting up his ill-fated kingdom, which includes attempting to redefine who Jesus Christ is.



(0) https://youtu.be/sxAvFGKklRI
(1) https://servantokc.org/the-servant-foundation
(2) https://servantokc.org/explore-the-campus
(3) https://theseattleschool.edu/
(4) https://protestia.com/2023/01/28/he-gets-us-campaign-organizers-to-spend-1-billion-promoting-woke-jesus-20mil-at-superbowl/
(5) Ibid.
(7) https://theseattleschool.edu/